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Authors:
Parvaneh
Khosravizadeh
, Hemaseh
Bagheri Sanjareh
Abstract:
The present study tries to investigate the people’s attitude to the use of English words in TV commercials, brand-naming and shop signs in Iran and specifically in Tehran where due to the fact that it is the capital, more English might be used for the sake of foreigners. The widespread use of English shop signs and English brand names for recently produced goodsdrove the researchers to investigate peoples’ attitude as consumers from two aspects of age and education. To reach the research goal, a questionnaire was devised and distributed to 100 people at random selection probing their attitudes while considering two factors of age and education. The result of the research will mostly benefit sociolinguists and business marketers.
Keywords: age, education, advertising, brand-naming, shop signs, globalization
Disclaimer: This image was generated using artificial intelligence and may contain inaccuracies or inconsistencies.
It is provided solely as a visual aid to facilitate the rapid understanding of the key ideas presented
in this article. Our editorial team conducts ongoing reviews of AI-generated images and will correct
or replace them whenever an error or discrepancy is identified or reported.
Authors:
Gholamreza
Jandaghi
, Kamran
Shahanaghi
, Hamid
Reza Irani
Abstract:
Purpose – This study seeks to examine how company can select the best intermediary for its Marketing channels with minimum of criteria and time. Design/methodology/approach – A theoretical framework is proposed based on the most
importance tasks of intermediary and criteria for measuring them. There are four basic tasks and 30 criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry is described that illustrates the value of the framework. Findings – It is possible, for example, to apply the theoretical framework to select the intermediary for any industry or any country. Research limitations/implications – The study has possible location- and industry-specific limitations.
Originality/value – Moreover, the framework has proven to be useful in improving the selection of the intermediary in marketing channel. This is a notable and promising side-effect of the exploratory study, at least from a managerial point of view.
Keywords: Marketing channel, Distribution channel, Channel design, Selection criteria, channel members, Intermediary selection
Disclaimer: This image was generated using artificial intelligence and may contain inaccuracies or inconsistencies.
It is provided solely as a visual aid to facilitate the rapid understanding of the key ideas presented
in this article. Our editorial team conducts ongoing reviews of AI-generated images and will correct
or replace them whenever an error or discrepancy is identified or reported.
Authors:
Tiberiu
Socaciu
Abstract:
In this paper we build a PDE like Black-Scholes equation in hypothesis of a financial derivative that is dependent on two supports (usual is dependent only on one support), like am
option based on gold, when national currency has a great float.
Keywords: Financial derivatives, derivatives evaluation, derivatives based on two supports, extended ItÅ like lemma.
Disclaimer: This image was generated using artificial intelligence and may contain inaccuracies or inconsistencies.
It is provided solely as a visual aid to facilitate the rapid understanding of the key ideas presented
in this article. Our editorial team conducts ongoing reviews of AI-generated images and will correct
or replace them whenever an error or discrepancy is identified or reported.
Authors:
Milad
Mahyari
, Minoo
Alemi
Abstract:
United States strives to force the Chinese into agreement of increasing the value of their exchange rate to help the USA avoid inflation As China did not come into an agreement with the USA, Tariffs are being put on Chinese products entering USA. However China as began to add tariff on poultry received from the US as well. China was previously not named in the legislation permitting US to add tariff on their goods. But recently a bill was passed giving the commerce department the ability to place important tariffs on all countries to undervalue their currency. The bill passed in legislation had the support of 99 republicans. China has been managing their currency in a manner that makes their goods cheaper to sell and American goods more expensive. The Chinese manipulation of their currency has been quite expensive for the USA, as it has cost them $1.5 billion jobs increasing the percentage of unemployment greatly and significantly. This imposition of tariffs on Chinese goods could result in effecting $300 billion dollars worth of their products. It is obvious that the Americans are attempting to improve and acknowledge their growth and power. As predictions have developed over this conflict, arguing the fact that China will not negotiate with the USA at this point rather fight back and also approach in adding tariffs on US
imports. However, this reaction by the Chinese will only worsen the scenario and result in the possible inflation of the US economy or worldwide trade war. This is a very sensitive time for the United States as their biggest hopes are dependent on the Chinese. But it doesn’t look like they will be too satisfied with the outcome.
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