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Abstract
This study provides a comprehensive analysis of S.C. OPTIROX S.R.L., tracing its history, turnover evolution, and development strategy. The company has significantly expanded since its inception in 1987, adapting to market demands and investing in state-of-the-art technology. The research highlights the company’s economic, social, and strategic objectives, emphasizing its continued growth despite economic challenges. The SWOT analysis illustrates its strengths, weaknesses, opportunities, and threats, providing insights into its competitive position. By integrating strategic management tools, OPTIROX aims to enhance efficiency, sustain growth, and strengthen its market presence.