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BRAND. Broad Research in Accounting, Negotiation, and Distribution
Volume: 9 | Issue: 1 |
On Grammatical Metaphor in Business English Negotiation
Published March 26, 2018
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Abstract
According to the functional grammar of Halliday, an analysis of grammatical metaphor is made in international business negotiation with the use of examples. Based on ideational and interpersonal grammatical metaphor, the metaphorical expressions of ideation, mood and modality are analyzed in business English negotiation and the textual function is explored so as to study the features of business English negation and come to a conclusion that grammatical metaphor contributes to the understanding and application of business English negotiation discourse.
Keywords: grammatical metaphor, ideational metaphor, interpersonal metaphor, business English negotiation
Academic discipline and sub-disciplines:
Negotiation, Business
