Internet Platforms: An Advantage for Both Cyber Consumer and Internet-Based Businesses

Mircea Ovidiu Mitucă, Marta Christina Suciu, Bogdan Pătruţ

Abstract


The purpose of this paper is to evaluate in an objective manner the measure in which Internet platforms provide a more transparent way for customers to express their opinions, while also being an aid for businesses by showing them the aspects that need improvement.


Keywords


Consumer Behavior; Cyber consumer; Online reviews

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