Social Media as Medical Validator

Laura Broasca, Versavia-Maria Ancusa, Horia Ciocarlie

Abstract


Big data mining can lead to previously undiscovered links between genes, diseases, symptoms, drugs, etc. However, this mathematical correlation needs medical confirmation and that implies additional efforts of time, human and financial resources that are not always possible. Internet reviews, posts, hashtags can establish an informal corroboration tool, easily available. This paper explores the receptiveness towards a negative bias in health-related electronic Word of Mouth.


Keywords


electronic Word of Mouth (eWOM), complex networks

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