Exploring User Engagement in Information Networks: Behavioural – based Navigation Modelling, Ideas and Directions

Abstract

Revealing an endless array of user behaviors in an online environment is a very good indicator of the user’s interests either in the process of browsing or in purchasing. One such behavior is the navigation behavior, so detected user navigation patterns are able to be used for practical purposes such as: improving user engagement, turning most browsers into buyers, personalize content or interface, etc. In this regard, our research represents a connection between navigation modelling and user engagement. A usage of the Generalized Stochastic Petri Nets concept for stochastic behavioral-based modelling of the navigation process is proposed for measuring user engagement components. Different types of users are automatically identified and clustered according to their navigation behaviors, thus the developed model gives great insight into the navigation process. As part of this study, Peterson’s model for measuring the user engagement is explored and a direct calculation of its components is illustrated. At the same time, asssuming that several user sessions/visits are initialized in a certain time frame, following the Petri Nets dynamics is indicating that the proposed behavioral – based model could be used for user engagement metrics calculation, thus some basic ideas are discussed, and initial directions are given.