Electroencephalography (EEG) - Based Neuromarketing: Predicting Favourable and Unfavourable Consumer Reactions Using ML Techniques

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About The Authors

R. Sakthi Velammal
ORCID iD Karunya Institute of Technology and Sciences, Coimbatore
India

R. Sakthi Velammal

ResearchScholar, Dept of Commerce and International Trade, Karunya Institute of Technology and Sciences, Coimbatore, India.

A. Leo
ORCID iD Karunya Institute of Technology and Sciences, Coimbatore
India

A. Leo

Assistant Professor, Dept of Commerce and International Trade, Karunya Institute of Technology and Sciences, Coimbatore, India.

J. Macklin Abraham
ORCID iD Karunya Institute of Technology and Sciences, Coimbatore
India

J. Macklin Abraham

Assistant Professor, Dept of Digital Science, Karunya Institute of Technology and Sciences, Coimbatore, India.

C. Maria Fortuna
Queensland Health and Research Centre, Brisbane
Australia

C. Maria Fortuna

Queensland Health and Research Centre, Brisbane, Australia.

Vinoth Kumar
ORCID iD Bishop Herber college, Trichy
India

Vinoth Kumar

Assistant Professor, Dept of commerce, Bishop Herber college, Trichy, India.

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